E-commerce in Brazil is developing quickly as the public increasingly seeks to purchase products and services through the Internet.In 2008 online sales grew 30% and reached $4.2 billion. Specialists at Mercedes Sanchez Usabilidade feel the growth could be even higher if Brazilian e-commerce websites adhered to usability rules on their product pages.
Three specialists at Mercedes Sanchez Usabilidade visited 15 major Brazilian e-commerce websites and analyzed pages of similar and typical website specific products. All 15 websites violated basic usability principles and as a result are losing sales. Specialists from Mercedes Sanchez Usabilidade have compiled results and recommendations based on this study.
Go the UXalliance website or view the full report.
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