Most of us can agree that purchasing a second-hand car requires a considerable amount of research. But how simple is it to find what you’re really looking for on a second-hand car web-site?Xperience Consulting of Spain conducted a study that analyzed the usability of used car web-sites and the factors influencing user’s choices while shopping on these sites.
The aim of the Xperience Consulting’s study was to analyze usability and measure the simplicity of use on 5 different web sites from the second-hand cars industry. Xperience Consulting used UserZoom technology with real end users. Fifty users with medium-high level of internet experience were asked to solve real tasks on the used car web-sites in their natural context of use (home).
Xperience Consulting carried out task-based analysis to determine the following:
· How norms influence decisions on certain pages
· How behavior influences users to make a decision on purchase of second-hand car
· Analysis of user needs regarding the kind of information and services that guide them through the internet search strategy
To read the full report:
http://www.uxalliance.com/fileadmin/user_upload/Industry_Study-_Second_Hand_Car_Websites.pdf
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