What happens when 30-40% of attempts to buy online fail because websites are too complicated to use? In many cases, the consumer abandons the virtual shopping experience and heads to the store.But, what in the world does this have to do with nature? When a company substitutes an online for paper, it not only saves money from buying paper, but reduces the ecological footprint of production (forest conservation, energy and water consumption, transport, etc).
If websites were easy to use, much more people would do operations online in their homes or offices saving many trips. Read the full paper by Mercedes Sanchez Usabilidade or visit the UXalliance website.
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